The shared pattern
The three businesses behind the series
Kyle Pendley, Erwin Driever, and Jay Harris and Jesse Brooks each answered the same question in their own way: what does it take to turn a storefront into production infrastructure. Automating the front end just moves the bottleneck downstream. The people who understand how every system connects are what holds it together.
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Across ASU’s Print and Imaging Lab, Cober Solutions and Peczuh Printing, integration kept resurfacing as a decision that never finished. Each business found that solving one connection point (storefront to MIS, for example) shifted the bottleneck somewhere else (finishing, fulfilment, customer support), so integration stayed an ongoing infrastructure investment rather than a single implementation project.
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Cober Solutions runs 75 to 80% automation on litho and around 95% on digital, warehousing and fulfilment. Peczuh Printing’s storefronts get orders to press as print-ready PDFs with no human touch before the press itself. Neither started there. Both built toward it over years, not months.
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Erwin Driever at Cober Solutions has been direct about this: ‘If you can’t integrate into an existing system in some form or fashion that hopefully is relatively easy, it’s just not worth the effort to even look at or invest in.’
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Kyle Pendley (ASU), Erwin Driever (Cober Solutions), and Jay Harris and Jesse Brooks (Peczuh Printing) join The Integration Series Roundtable, hosted by Infigo’s Greg Young and Dscoop’s Peter van Teeseling, on 10 September at 4pm BST. See the roundtable section above for registration.
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