A 24/7 Print Operation Faces a Digital Crossroads

It’s 2 AM in Etten-Leur, Netherlands, and the presses at Control Media are still running. For Boris Antonissen, the company’s Prepress Manager, those overnight production runs represent both the company’s strength and its biggest challenge.

Control Media had built its reputation as a leading B2B trade printer serving customers across Belgium, the Netherlands, and Germany on precision, speed, and reliability. Their production floor could handle everything from short-run brochures and customized books to complex packaging. But when customers tried to place orders online, especially for non-standard formats or materials, the digital experience lagged far behind what the production team could deliver.

Forkflift operator moving packaging material

2x

Growth in Total Order Volumes

Control Media nearly doubled their order volumes year-over-year (September 2024 vs 2025) after implementing Infigo’s web-to-print platform.

3,000

Order Lines in Peak Month

8x

Increase in Small-Run Digital Orders

The cost of platform dependency

“We were turning away business we could easily fulfil,” Boris recalls. “Customers would call asking if we could print a specific size or substrate, and we’d say yes but they couldn’t order it through our webshop. We knew we were leaving money on the table.”

With web-to-print orders accounting for 85% of Control Media’s business, but their own branded webshop representing only a fraction of that, the company needed to evolve. Most orders came through external marketplace platforms, limiting Control Media’s control over customer relationships and margins.

Boris Antonissen and colleagues playing on arcade

The challenge: bridging the gap between production capability and digital experience

The disconnect between what Control Media could produce and what customers could order online wasn’t just frustrating, it was costly. Account managers spent hours manually configuring orders, pricing custom requests, and catching errors that should have been flagged automatically.

Boris and his colleagues recognized that success required a next-generation web-to-print platform – one that could match their production sophistication with equal digital sophistication. But the requirements were demanding:

01

Launch a flexible, scalable web shop with end-to-end automation

Manual intervention was creating bottlenecks in a 24/7 operation.
02

Enable customers to configure orders with full freedom

Custom sizes, materials, and pricing were previously impossible to order online.
03

Reduce errors with smart validation and reporting

Mistakes were costly, delayed deliveries, and damaged customer trust.
04

Optimize workflow efficiency and expand the product portfolio

Freeing account managers to focus on client relationships rather than administrative tasks.

Results: when digital capabilities match production reality

By the time the web shop launched, both teams had built not only a powerful new digital storefront, but a stronger partnership grounded in transparency, technical insight, and trust.

In January 2025, Control Media began rolling out its new Infigo-powered webshop, starting with two test customers and gradually expanding access throughout the first quarter. By mid-year, the platform was fully operational and actively promoted. The results were immediate and measurable.

Visit control media’s webshop

Rob Denton Customer Success Manager

Transforming the customer experience

Customer configuration now available online

Products that previously required phone calls and manual quotes could now be configured, priced, and ordered online.

Instant validation eliminates costly errors

Automated file checking caught issues before orders entered production, reducing reprints and delays.

Small-run digital printing surges

Orders for brochures and books jumped from 1–2 per week to 16 per week, unlocking previously untapped market potential.

Rob Denton observes: “Customers adopted the new capabilities quickly, validating what Boris suspected all along: the demand was there, it just needed the right platform to make it accessible.”

White-label capabilities strengthen B2B relationships

Resellers can now brand shipments, packing slips, and invoices with their own logos – a critical feature for trade printing relationships.

Internally, account managers who were previously tied up in administrative tasks are now freed to provide strategic client support.

“Orders that used to take hours to configure now happen in minutes,” Boris reflects. “Our account managers are having strategic conversations instead of typing up order forms. And our clients appreciate the flexibility and transparency. They can see exactly what they’re getting and what it costs, without waiting for quotes.”

Measurable business impact despite competitive pressures

By late summer 2025, the results were clear: The Infigo webshop rapidly gained traction after its January 2025 launch with two test customers, growing steadily through a phased rollout before full promotion began mid-year. By September 2025, Infigo order lines reached approximately 3,000 – Control Media’s highest single-month performance and a significant increase compared to their previous platform. And September 2025 versus September 2024 showed dramatic year-over-year growth, with total order volumes nearly doubling despite September historically being a strong month.

Channel shift

The new platform transformed Control Media’s web-to-print mix: while web-to-print orders still represent 85% of total business, a much larger portion now flows through their own branded webshop rather than external marketplaces

Margins

This shift improved both margins and customer relationships by reducing reliance on third-party platforms

New capacity

Small-run digital printing orders jumped from 1-2 per week to 16 per week, unlocking previously untapped market potential

Dynamic pricing

Dynamic pricing models helped optimize their 24/7 production capacity, offering clients up to 15% savings for off-peak orders

Control Media achieved this growth without adding headcount, demonstrating that the platform fundamentally improved business operations.

Looking forward: building on a strong foundation

Boris Antonissen with Control Media colleagues playing arcade game

Boris and his colleagues are planning the next phase: expanding product offerings, adding advanced personalization options, and deepening integration between online ordering and production automation.

“We’re not done,” Boris says with a smile. “This platform gives us room to grow in ways we couldn’t before. Every new feature we add online can immediately reach all our customers, and because the foundation is solid, we can move quickly.

Pablo Cubillas reflects:

“Control Media shows what’s possible when you combine ambitious vision with technical capability and a willingness to collaborate through complexity. They transformed their business model.”

About Control Media

Based in Etten-Leur, Netherlands, Control Media is a 24/7 B2B trade printer serving customers across Belgium, the Netherlands, and Germany, specializing in high-quality, short-run print products with advanced customization capabilities.

Want to stop absorbing the cost of file errors?

Control Media automated their preflight process and nearly doubled their order volumes. We put together a free guide showing exactly how print businesses like theirs eliminated the correction cycle. As well as what that is worth per job, per week, and per year.