Web-to-print software for businesses in labelling
Business that sticks. Why web-to-print is the only way to meet the explosive demand for labels
Did you know that the print label market is expected to grow at an annual growth rate of 4.2% between 2021 and 2026?
Label printing is one of the fastest-growing areas in print. However, we are seeing an increasing appetite for smaller orders, which aren’t always profitable if you don’t have the right technology and vision. Therefore, whilst there are a number of new opportunities arising within the labelling sector, not every print organisation is able to capitalise on them.
If you’re unable to cater for this, then potential customers will likely look to a competitor who can. To discover how Infigo can work alongside you, to increase productivity and profits, you’re in the right place to find out more.
Don't just take our word for it: GrogTags Success
Based in Sacramento, California, GrogTag has capitalised on the craft beer and home brewing boom. Passionate homebrewers themselves, GrogTag wanted to offer a way for the growing army of microbreweries, wineries and vineyards to create their own labels.
Dave Blois, Front End Developer of GrogTag, says the company’s old web-to-print platform was “pretty rigid” and didn’t offer the flexibility customers were after. “For years, our customers wanted the ability to add a single additional line of text to one of their designs, or to add just one more photo, which they couldn’t do”.
He also says he would have no hesitation in recommending Infigo to other printers due to the “powerful design tool and sturdy backend” and call us biased, but we have to agree.
Powerful tools, simpler platform
GrogTag decided to go with Infigo due to the powerful web-to-print tools we offer. However, the simplicity of the platform was another important factor. Dave says: “It has made web-to-print far simpler and more powerful. We can set up and maintain storefronts more quickly and efficiently”.
Customers can “create some really wild stuff”
“Infigo gave our customers that little extra bit of freedom that they were missing. They can now get that real personalisation that they craved. And we’ve found that given more freedom, people will run with it and create some really wild stuff”.
“It has made web-to-print far simpler and more powerful"
With the Infigo solution, GrogTag can now set up and maintain storefronts more quickly and efficiently. “It’s pretty easy to use and has improved efficiency. Just having systems communicating with each other has removed a lot of manual work”.
Everything is faster and more efficient
“We can now set up and maintain storefronts more quickly and efficiently. It’s pretty easy to use and has improved efficiency.” Infigo’s integration with GrogTag’s other systems has also eliminated a lot of time-consuming tasks.
What you get with Infigo
Everything below applies whether you are printing 200 labels for a microbrewery or 200,000 for a national brand.
Increase profit
With branded, responsive websites and individual print portals, you take orders online at any time of day or night, whether you are at the workplace or not. Customers order when it suits them. You wake up to jobs already in the queue.
Streamline processes
Reduce costly manual touchpoints with print automation. Proofing, pre-flighting, printing, archiving and shipping can be configured for minimum human input, or in some cases none at all. The short runs that used to eat your margin stop eating it.
Integrate print production workflows
We offer fully integrated CMS and third party integrations with leading print software providers, including HP, Enfocus PitStop, Tharstern and printIQ. Orders land in the systems you already run. No re-keying, no copy and paste between screens.
Reduce overheads
With automation and integration, you reduce operational costs and add new lines of business without taking on extra staff or spending additional time on the shop floor. Volume goes up. Headcount does not have to follow it.
Handle short runs profitably
Label buyers are ordering smaller and more often. Fixed setup work is what makes those jobs unprofitable, so we take the setup out: templated products, live pricing and automated artwork checks mean a 200-unit order costs you roughly what a 20,000-unit order costs to process.
Let customers fix their own artwork
Most label jobs stall on the file, not the press. Customers build and edit their labels in the browser inside the rules you set, so what arrives is already right for production. Fewer amend emails, fewer reprints.
Complete print management system with easy-to-use e-commerce storefronts
Create fully branded, customisable web-to-print storefronts and B2B print shop portals, where your customers can easily create and edit labels, just before proceeding to check out.
With our web-to-print platform, you increase cash flow by taking payments online 24/7. Use our powerful reporting module, Insights, for in-depth analysis of your business performance – quickly identifying areas for improvement, and creating exciting new opportunities for growth.
Provide custom label printing services to the B2C sector with e-commerce storefronts
With the recent rise in the arts, crafts and artisanal industry, there is growing demand for product label printing from microbusinesses. You can profit from this increasing demand – from microbreweries to jewellery makers, with our variable data printing software.
Customers can “Print custom product labels for selected B2B customerssome really wild stuff”
Encourage recurring sales from business clients by creating dedicated B2B print portals, with live pricing, so they always know what each job costs. The smooth customer experience, automated updates, ease-of-use and competitive pricing means they’ll want to do business with you again and again.
Offer an simple-to-use editor
Our online editor, with drag and drop functionality and easy image upload, is simple to use and allows your customers to quickly create their own personalised labels online, just before proceeding to checkout.
Easily manage order fulfilment with automated workflows and reporting tools
Have a birds eye view of your print production workflow. Easily manage orders and production fulfilment, as well as monitoring your business and sales performance. And the best part? You don’t even need to be at the workplace, you can access your label print e-commerce system from wherever you are, whenever you need to.
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