The Voom Group, a general commercial printing company based in Texas, USA, was established in 2002 by husband and wife duo, Erich and Wendi Schlarb. The couple combined their expertise to create a full-service marketing company that offers “everything under the sun”.

This fusion of skills was the cornerstone of the company’s success, which has seen the business grow from a garage shop HQ, to a 15,000 square foot state-of-the-art production facility in Plano, Texas, offering a diverse range of marketing services, including graphic design, various printing methods, direct mail, and more.

The problem

Despite steady growth, Erich and Wendi felt several issues were holding them back with their current workflow. These included:

• Inefficient order processing: The manual handling of orders was time-consuming, delayed production and ultimately impacted customer satisfaction.
• Production bottlenecks: Transitioning orders from customer service to production was laborious, impeding workflow efficiency.
• Resource imbalance: A growing proportion of front-office staff, compared to production workers, led to an unsustainable business model, especially given the company’s diverse workload.
• Technological limitations: Previous web-to-print solutions fell short, failing to address the unique Voom Group needs, leading to frustration and inefficiency.