White paper: Launch workbook

Posted on 25/07/2024 by James Reffold

We know that every print brand and business is different. Some of you may have already carried out branding and market positioning exercises. Some of you may have more experienced in-house digital marketers than others.

So, for some of you, you may only need to dip in and out of specific sections. Others may need to use the entire workbook as a step-by-step process.

We’ve tried to make it as accessible and actionable as possible and cover every aspect of launching a new digital brand. So, regardless of your experience, we believe this workbook will help you plan ahead, ensuring a successful product launch.

Discover what should be included in your go-to-market plan

Print e-commerce is creating significant opportunities for a number of businesses – from GCP’s diversifying into B2C products, to label and packaging providers entering new markets. However, we have seen varying success. Some printers have created profitable revenue streams and capitalised on market trends.

Others have invested in the technology but not seen the growth they were expecting. In this workbook we will take you through a step-by-step process to ensure you have all the foundations in place to create a successful print e-commerce brand.

In this workbook, we cover everything from:

Creating a business plan

Product and market research

Understanding your target audience

Understanding your competitors

The marketing channels you should be using

Just the beginning..

Launching a successful B2C print e-commerce brand does take a lot of planning. Depending on the size and maturity of your existing business, it may be that you already have the resources and expertise in place to hit the ground running.

However, for some print businesses, it may mean starting from scratch. At Infigo, we have helped hundreds of businesses develop successful e-commerce business streams. So as well as providing the technology we also have a range of expertise that will help you on every step of your journey – from creating automated workflows, development expertise to creative marketing campaigns.

Ready to get started?

Find out how to scale your business with web-to-pack in a tailored 1-to-1 demo

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Launch workbook: The foundations required for successful print e-commerce