We’re showing off our state-of-the-art AI personalisation technology, and game-changing workflow integrations at the UK HP Indigo 200K Event 2024.
We’re looking forward to joining some of the UK’s leading label and packaging industry experts at this year’s HP Indigo 200K Event on 8–9th October, this time hosted by our friends and customers, Baker Labels, at their state-of-the-art facility based in Brentwood, UK.
The HP Indigo 200K Event is the UK’s one-stop shop for showcasing some of the world’s most innovative and productive digital printing technology for on demand and sustainable flexible packaging.
This year, attendees will join us, along with HP, AB Graphic International and Baker Labels digital flexible packaging division, BakPac, as we come together to demonstrate the power of the HP Indigo 200K Digital Press, Including a tour of Bakers state-of-the-art label and packaging production facility.
With Infigo CEO & Founder, Douglas Gibson in attendance, alongside Head of Global Sales, Paul Bromley, there will be several opportunities for attendees to learn about the infinite e-commerce, design, personalisation and integration possibilities the Infigo platform can provide, no matter the size of your organisation.
This includes two dedicated speaking slots, where Douglas and Paul will explain how you too can turbo charge revenue streams through innovative e-commerce websites, either self-built by companies with in-house skills, utilising the many advancements within Infigo’s tools, or with our dedicated WeBuild professional services, in which our team of experts can build and configure a fully styled B2B storefront, then simply hand it back to you, ready to add products, test and launch.
Partnerships and workflow innovation
Douglas said: “While we never stop pushing the boundaries of what the Infigo platform can achieve, it’s been a particularly industrious time for us over the last couple of years. But this hasn’t been a case of sitting in a bunker, working away in secret.
“We’ve spent a lot of time working alongside a range of partners, to ensure that we create solutions that are specifically tailored to the label and packaging industries.
“Baker labels (which obviously includes BakPac) has been instrumental in that. We have a long-standing partnership with HP, and alongside them and ABG, we have created ground-breaking workflows, not only for clients like Baker Labels, but at various tradeshows around the world, which have blown attendees away.
“So, we can’t wait to again demonstrate to packages and label converters the cost savings, sustainability benefits and revenue generation that are possible with a state-of-the-art workflow.”
Infigo and the HP’s Heroes
Thanks to our innovative new AI face-swap technology, combined with Infigo’s powerful online editor, attendees can create their own personalised label or packaging product.
But even better, we’ll transform you into your very own print superhero.
First unveiled at drupa exhibition 2024, Düsseldorf, the HP’s Heroes workflow has already garnered widespread attention for its ability to integrate seamlessly with HP Indigo technology.
Beginning with a quick headshot at our dedicated photobooth, Paul and Douglas will guide you through the process, where our AI face-swap technology will effortlessly transform you into a superhero from our Herculean choice of characters, all before you perfect your label or packaging design using our powerful online editor, MegaEdit.
Begin the workflow as a mortal, emerge as a superhero
You will be able to choose from a range of templates (regardless of whether you are trying out the labels or packaging workflow).
Once your design has been finalised, you will be able to view it from all angles, thanks to our state-of-the-art 3D Preview module, complete with any embellishments.
Paul Bromley said on the technology: “The HP Heroes workflow showcases how brands can create personalised products with ease, allowing businesses to automate the production of custom packaging, labels, and other printed materials.
“By simplifying the process from order intake to print, the workflow significantly reduces time-to-market and helps businesses increase efficiency. Whether it’s a one-off personalised label or a large batch of customised packaging, Infigo’s workflow, when integrated with our partners with dedicated APIs, ensures high-quality results every time.
“We can’t wait to demonstrate the personalisation and integration capabilities both during our presentations during the day, but also by creating as many superheroes as we can by night, simply by entering our photobooth!”
Thanks to Baker Labels and BakPac
We’re also delighted to showcase our latest innovations in labels and packaging with Baker labels and their sister company, BakPac.
Baker Labels, a renowned label printer, has been at the forefront of the industry for decades, providing high-quality labels for a wide range of applications. Their investment in digital printing technology, including HP Indigo presses, allows them to offer customers short-run, high-quality labels with rapid turnaround times.
With Infigo’s web-to-print platform integrated into their operations, Baker Labels can handle complex workflows with ease, offering their clients a seamless ordering process.
BakPac, focuses on producing digitally printed flexible packaging. Like Baker Labels, BakPac has adopted cutting-edge technology, enabling them to meet the growing demand for sustainable, customisable packaging solutions. By using Infigo’s workflow and HP Indigo technology, BakPac can offer personalised, flexible packaging that meets the highest quality standards while being eco-friendly.
