Based in Burtonsville, Maryland in the USA, Funeral Print’s parent company has been providing printed funeral materials since the 1970s. The company offers a range of products, which includes memorial cards, posters, bookmarks, sign in books, and photo books.
The problem
Despite being in business for several decades, it wasn’t until a personal bereavement in 2014 that the directors of Funeral Prints realised how prolonged the design and ordering process was. After all, the last thing families want is endless conversations, sharing files between multiple family members, designers and printers when arranging memorial posters or orders of service. They wanted a system that would enable families to design and order materials (which could be easily viewed online by other family members before submitting) within minutes, then have them delivered the following day. Although Funeral Prints had used a web-to-print platform before, the old site was limited in its capabilities for design and unsuitable for online marketing.
