Case study: Peczuh Printing

Posted on 22/02/2023 by Greg Young

Established in 1962, with facilities spread across Utah, Colorado and the Mountain States – Peczuh Printing has been offering a variety of print services for more than 60 years. Specialising in Commercial, Digital, Packaging & Wide format Printing, Peczuh prides itself on delivering experience, growth, artisanship and customer service to every job.

The problem

Peczuh Printing has always prided itself on keeping up with market demand by investing in technology that keeps it one step ahead of the competition. The printer offers a range of services, from wide format to commercial offset print, to packaging carton manufacturing to digital services.

While the printer had already been using a web-to-print platform, Jay Harris, VP Technology, for Peczuh, says the software had its limitations.

“As far as being able to integrate and automate into our MIS solution it just didn’t have a strong API. So, we researched other options for web-to-print and decided on Infigo because they had a really nice API”, he says.

“They’d already started the conversation with our MIS vendor, Tharstern. So, a lot of the integration work was already underway. It made it a pretty clear and a much easier path for us to start developing and integrating those processes.

“So we have Switch from Enfocus that we use as an intermediate software middleware, and then we have Fuji, Xmf as our workflow. Being able to take all those workflows and integrate and automate with Infigo just gave us a powerful solution to be able to accomplish that.”

Changing customer demands

Jay says that in recent years there has been increasing demand for the “Amazon experience” in print. He says: “The demand for online services, being able to just order something online and have it delivered, has become more of a call from our customers. So, we tried to stay up with the times and build systems around those challenges that our customers are facing and tried to develop for them.

“So, our main objective is to make ordering product from Peczuh printing as easy as we possibly can with our customers. And then more importantly, cut out a lot of the steps in production from manually entering orders to just having everything fully integrated from websites all the way through to production.”

A highly profitable solution

While Jay admits it is a constant challenge refining these processes, it is proving to be highly profitable.

“It allows us to process sometimes hundreds of jobs in a day with very little effort, and when you’re able to do that much work in that short of a period of time, there’s a very high likelihood that you’re going to make money as a result of it.

“It’s extremely impactful to our bottom line, and it’s an area that Peczuh is planning on continuing to grow as much as we can because it is the future print.”

“Our customers are the ones that either come to us or we recognize an opportunity for our customer to convert that business over to an online store, which gives them a greater degree of convenience and allows us to be more efficient in production.”

Integration experts: Tharstern

The integration between Infigo and Tharstern, which was formalised in 2017 automates functions such as product mapping, job specification and submission, estimating, reporting, imposition, stock management, billing and shipping into a streamlined workflow.

From a customer’s point of view it means that if they’re working on a sales system, a stock system and a front-end e-commerce system, they’ve now got a single point of entry for product pricing. This is why Tharstern has a deserved reputation as integration experts in the printing industry.

Lee Ward, CRO at Tharstern said on the partnership: “We have spent many years working with Peczuh on different integrations to the rest of their tech stack and have helped them create a very cool connected workflow. Our integration capabilities are one of our biggest competitive advantages, which in turn gives our users a significant competitive advantage.”

Automation = profitability

By moving more of its customers on to a portal, where they can order on demand, Peczuh has achieved significant growth. The combination of more customers ordering more products online (due to the ease of use) and automating large parts of the process, is proving highly profitable.

He says: “Our largest customer site started with 12 SKUs. It’s now got over 200 SKUs on it. I don’t want to put a number on it, but it generates a lot of money for us for us every year with very, very little touch to it.

“Everything's automated from the time the customer hits the purchase button to when we deliver a fully imposed file to the pressman, the pressman loads the correct paper and prints it, and it goes through our systems and then gets delivered to our customers. So really the only touchpoints that we have with those sites is production, which you're not going to eliminate that.

“But all of the things that used to happen: getting an estimate creating a job ticket, moving the job ticket through the system, getting it through pre-press, all of those things, it's fully and completely automated now.

"The amount of time, energy and effort that it takes to get a $35 job through the system, you've spent $150 and that doesn't work for anybody. By automating those processes $35 job now becomes a profitable job for you."

Jay Harris, VP Technologies/Operations - Peczuh

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