By Emily Quinn, Print buyers expect an Amazon experience. Can you deliver?
Did you know that by the end of 2025, it’s forecast that 80% of B2B transactions, will take place online? Which in some ways is quite staggering (when you consider that before the pandemic, just 30% of B2B transactions were through an e-commerce platform), but in other ways is no surprise.
After all, an increasing number of B2B buyers are those who don’t remember life before the internet, Amazon and Netflix. So, when they order print, they expect a similar experience – an intuitive interface, live pricing and the ability to customise and personalise.
Which is why we are seeing several Infigo users winning business by pitching web-to-print portals to corporate and franchise clients.
What’s a web-to-print B2B portal?
A web-to-print B2B portal is an online platform allowing businesses to customise, order, and manage print materials. It streamlines print processes with pre-approved templates and brand controls, enabling fast, consistent, and efficient ordering across teams or branches.
With the Infigo platform, you can quickly create and populate a portal for corporate clients, that gives them ultimate control over everything from branding consistency to budget management. With templates for everything from business cards to roller banners, the marketing team can be sure that everyone across the organisation is only using the latest branding,
Redundant products (using out of date branding) can be removed from the portal while specific design elements can be locked in. For example, when ordering business cards, the user would only be able to edit specific elements, such as name, job title and contact details.
Team flexibility, corporate control
A portal can also ensure different users have different permission levels. For example, only senior members of the design team have the ability to change certain aspects of brochures or business cards. This ensures essential branding and design parameters aren’t compromised but names and other data can be personalised.
Permissions can also be set so that senior members of staff have to approve any orders before they are processed. For example, orders that exceed a certain volume or budget can be flagged but jobs that fall within agreed guidelines can be processed without delay.
This means that individual teams have the flexibility to order their own stationery, merchandise and marketing assets whenever they want, without giving the finance and marketing directors sleepless nights.
Infigo’s platform also allows users to configure which products are seen by different groups of users. For example, those that only ever need to order stationery or business cards will see those in the portal, while the marketing team would have access to a greater range of products.
Again, this avoids any widespread design mishaps but also provides a much better user experience, as users don’t have to search through endless files, that aren’t relevant to their job role.
Win bigger clients
Our platform has enabled our clients to win business with huge franchises, such as Hollywood Bowl Group Plc and TGI Fridays and in sectors ranging from the legal profession to car dealers.
In short, it’s an enticing proposition to any multi-site organisation that needs to empower individual teams to take control of their marketing without damaging brand consistency, going over budget or missing advertising opportunities.
And for you it ensures:
· A higher level of retained business
· More cross selling and upselling opportunities
· Improved cashflow
· More accurate forecasting in every aspect of your print business
So, download our guide: Why the growth in B2Be-commerce offers great opportunities to dramatically improve your bottom line or drop me an email to find out more.
