Keep Your Cool: The story behind Infigo’s ice bath wellness plunge
In this episode of The PrintPod, we interview Ben Davie – a physical and mental wellness coach, and founder of Keep Your Cool, who had the pleasure of dunking 18 members of the Infigo team into a cold water bath – at 6am on an April morning.
Ben Davie’s foray into the world of cold water immersion began after observing his mother’s routine of cold showers, a habit that piqued his curiosity and shaped his future.
It wasn’t until his first marathon preparation at the age of 21 that Ben truly embraced cold exposure, using a recycling bin filled with cold water. This practice, initially a means to aid physical recovery, gradually unfolded into a deeper exploration of cold water’s potential, both physically and mentally.