White paper: Web-to-print solutions for the label printing and converting industry

Posted on 07/11/2020 by Carissa Smith

Did you know that the global label market will reach $49.9 Billion by 2024, steadily growing at a rate of 4.8% year-over-year? Label printing has become one of the fastest-growing areas in print.

With recent trends in shorter runs, increased SKUs, and the demand for faster turnaround, we are seeing label converters evolve to compete. By moving towards digital printing and automated workflow solutions, printers can increase productivity by doing more with less. The digital journey currently starts after the orders is taken, but it doesn’t have to.

How does the modern buyer get connected to this digital transformation journey?

The missing link to digitally transforming your label production

Did you know that the global label market will reach $49.9 Billion by 2024, steadily growing at a rate of 4.8% year-over-year? Label printing has become one of the fastest-growing areas in print.

How does the modern buyer get connected to this digital transformation journey?

Download our white paper to understand:

Current trends in digital label production

What a web-to-print solution provides your customers

What a web-to-print solution does for your organization

How to get started and move ahead of the competition

Baker Labels successfully implements web-to-print storefront

Baker Labels approached us to implement an online store for their brand, Sportstiks, to help reduce unnecessary emails and phone calls with the sales team and enable the firm to increase efficiency and lower production costs, resulting in greater savings for the end customer.

The UK-based printer, which employs 100 staff and offers labels, flexible packaging and athlete ID said that after assessing a number of web-to-print providers, it was Infigo that offered the functionality and flexibility they were looking for. The ability to share data between Infigo’s platform and Baker Label’s other systems massively reduced human involvement on simple jobs and was a major selling point.

Baker Labels plans to expand their web-to-print offerings into their Materials, BakPac, and Labels divisions. Jamie Doogan, Baker Labels Commercial Manager, said, “At Bakers we foresee that web-to-print capabilities are going to be a requirement for successful and continual growth. Our partnership with Infigo is a big step for us down that road.”

The problem

Baker Labels was facing too many manual touch points within their ordering process, including phones calls and emails. Reducing these touch points would allow customers to have control throughout the ordering process, and reduce costs to the end user.

It was also critical to reduce design and pre-press time by receiving print-ready files. Automating this process would decrease human involvement, ensuring top-notch quality. They wanted customers to be able to design and order their product via a unique and simple experience.

The solution

After assessing a number of web-to-print providers, Infigo offered the functionality and flexibility Baker Labels was looking for. The ability to share data between Infigo’s platform and other systems they currently own, and massively reduce human involvement on simple jobs became a great selling point.

Web-to-print provides a way to diversify their business and build new revenue streams. Infigo CEO and Founder, Douglas Gibson, said, “Baker Labels is exactly the type of company that would thrive using Infigo’s platform.

Ready to get started?

Find out how to scale your business with web-to-print in a tailored 1-to-1 demo

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