We’re demonstrating our superpowers, by combining web-to-print with AI technology at the HP Masterclass 2025 event in Barcelona.
Infigo will once again demonstrate our ground-breaking AI face swap personalisation technology at the exclusive HP Masterclass 2025 event, held at its trailblazing European demo site in Barcelona. This prestigious gathering of HP’s key partners, which takes place from the 14-16 January, promises to be a hub of innovation, learning, and collaboration, setting the stage for the future of the print industry.
With a packed agenda of live demonstrations, masterclasses, networking, teambuilding events, celebratory awards and socialising, we couldn’t be more excited to help printers get the year off to a revolutionary start.
HP’s leading web-to-print partner
As a recognised leader in the web-to-print space and a proud HP partner, Infigo will showcase our revolutionary AI-powered face swap kiosk, which has already captivated those that attended drupa 2024, PRINTING United Expo, and more recently, HP’s demonstration of its Indigo technology at their 200K event, hosted by renowned UK-based label printing company, Baker Labels.
We will also show how our native integration with the HP product suite, the result of our long-running partnership with HP, creates seamless automation, significantly reducing manual touchpoints and overheads across the entire print workflow.
AI faceswap Kiosk: A revolutionary blend of AI and print
Our AI face swap kiosk has been a highlight at events across the globe, offering a fun and engaging way to demonstrate the power of personalised print. This exciting technology highlights how artificial intelligence can transform the way businesses personalise and deliver engaging print experiences.
Using advanced facial recognition and AI-driven processing, the kiosk enables users to instantly see their faces incorporated into a range of vibrant, pre-designed superhero templates, this time printed on a souvenir postcard that attendees can take home with them.
The kiosk’s ability to combine real-time personalisation with print-ready output is more than just a demonstration of technology – it’s a glimpse into the future of customer engagement. By integrating seamlessly with HP’s cutting-edge product suite, the kiosk also showcases the potential for native AI integration to streamline workflows and unlock new creative opportunities.
This leading-edge technology highlights how artificial intelligence will transform the way businesses personalise and deliver engaging print experiences.
Building on past success
The AI face swap kiosk has already proven its impact at major industry events, including drupa 2024, where it was celebrated as one of HP’s standout exhibits. Attendees loved walking away with personalised keepsakes that demonstrated the creative potential of combining print and AI.
This was followed by an equally successful outing at HP’s Indigo 200K demonstration held at our client, Baker Labels’ state-of-the-art print facility in Brentwood, UK.
These events have highlighted the growing demand for tools that combine cutting-edge technology with practical, real-world applications. The AI face swap kiosk is a perfect example of how Infigo is meeting this demand, demonstrating not only our innovative capabilities but also the strength of our partnership with HP.
Thought leadership from Infigo’s innovators
In addition to showcasing our AI face swap kiosk, Infigo’s leadership team will play an active role in the event. Infigo Head of Global Sales, Paul Bromley, will lead technology demonstrations and engage with attendees to explore how Infigo’s solutions can help them transform their print operations.
Meanwhile, Infigo CEO & Founder, Douglas Gibson, will share his industry expertise during the Masterclass seminars, as well as networking with attendees. Douglas will provide insights into how AI and automation are shaping the future of web-to-print and empowering businesses to deliver faster, smarter, and more personalised print solutions.
AI’s role in the future of web-to-print
The evolution of AI is redefining the web-to-print landscape. At Infigo, we are harnessing this technology to create solutions that go beyond traditional printing, empowering businesses to thrive in a competitive and dynamic market. With AI at the core, the possibilities are endless—from predictive analytics for smarter decision-making to fully automated, personalised production workflows.
The HP Masterclass 2025 event provides the perfect platform to explore these possibilities and showcase how Infigo is leading the way. Our commitment to innovation, paired with our strong partnership with HP, ensures we’re ready to help businesses embrace the future of print technology.
